West Coast Hip-Hop Icons and Fastest Rising Newcomers Unite in Los Angeles for a Live Celebration

DJ QUIK, E-40, TOO $HORT, WARREN G, MACK 10, BABY BASH, CLYDE CARSON, PROBLEM & SKEME SET TO MAKE HISTORY AT SOCAL’S

 “WEST COAST FEST”

West Coast Hip-Hop Icons and Fastest Rising Newcomers Unite in Los Angeles for a Live Celebration

LOS ANGELES, CA (March 19, 2013) – Diehard West Coast Hip-Hop fans will undoubtedly witness history at “West Coast Fest,” an inaugural musical event meshing the game’s most influential icons and hottest newcomers including headliners DJ Quik and E-40, joined by Too $hort, Warren G, Mack 10, Baby Bash, Clyde Carson, Problem and Skeme, with many surprise appearances. Hosted by Big Boy, Power 106 FM’s morning show celebrity voice, the first event of its kind will seamlessly bridge the gap between Northern and Southern California’s major West Coast superstars, with an evening of live performances of the biggest hit songs to come from the West. The highly-anticipated show will take place Thursday, March 21, 2013 at Club Nokia located at 800 West Olympic Boulevard in Los Angeles.

“We want to give Los Angeles an amazing package with all of these influential artists in one night. I’m excited. I’ve been booking West Coast artists all around the world for a decade now, and it’s a great feeling to be able to have these artists I’ve grown up listening to, all perform under one roof,” explains Jamie Adler, West Coast Fest’s Executive Producer. In late 2012, Adler set the wheels in motion for this inaugural event citing a lack of shows with the purpose of uniting artists who have impacted the rap game for years with those making a new waves in the industry.

“These newcomers they deserve a shot to make it, so to have them perform with us shows us we didn’t waste our team making history with original West Coast Hip-Hop.  We’re not trying to conform – we want to stay original and iconic. This will be a first to do this with all of these superstars in one show,” notes headliner DJ Quik, who will perform a one-man show. The influential artist plans to unveil new material including a new record titled “Burnin Up” featuring Mack 10.

Bay Area Ambassador and Hip-Hop trailblazer E-40 promises a unique show for West Cost fans: “You’re gonna to get a bit of vintage of E-40 and a little bit of current E-40 and I’m gonna mix that thang up like gumbo; hello hello,” says E-40.

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